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Contents: Issue 4, 2008
Katkalo V. S. Graduate School of Management, SPbSU: Strategic Development Plan for 2008 –2012
Financial Management
Ezerskaya O. M. Cash Management Models: Theoretical Analysis Summary >>
Marketing
Smirnova M. M., Kouchtch S. P. Distribution of Responsibility in Managing Summary >>
Classics of Management Theory
Storchevoy M. A. Discovering Chesbrough (Preface to the Section)
Chesbrough H. W. Why Business Models Need to Open Up
Chesbrough H. W. The Path to Open Innovation
Problems of Education
Starov S. A. Verbal Identifiers as External Distinctive Attributes of the Brand Summary >>
Gladkikh I. V. The Friends and «Foes» of the Aleko Company (case-study) Summary >>
Chronicle
Game Theory and Management (The Second International Conference in GSOM SPbSU)
Jubilee
On the 80th Anniversary of John Forbes Nash
Problems of Education
Zamulin A. L. A New Leader and the «Old Guard» (case study) Summary >>
Information about authors
PDF-файл >>
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Released: Issue 4, 2023
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