Contents: Issue 4, 2022

Financial Management

Berezinets I. V., Nikulin Е. D., Okulov V. L. Assessment of the feasibility of establishing financial slack in a company: The model and its empirical verification. Summary >>

Marketing

Andreyuk D. S., Ochkovskaya M. S. Relevance of context of brand mentions in fiction to the contemporary brand values and target audience (the case of Nestle in K. Chukovsky’s memoirs about A. Akhmatova). Summary >>

Chen Sh. Operating in international markets through cross-border e-commerce: A practitioners’ perspective. Summary >>

General and Strategic Management

Aray Y. N., Veselova A. S., Knatko D. M., Levchenko A. V. Creating a circular economy with and without plastic: A strategic challenge for SIBUR. Summary >>

Human Resource Management

Latukha M. O., Kriklivetc A. A., Podgainyi F. V. Perception of talent management practices by different generations of employees. Summary >>

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