ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
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Frequency: 4 issues per year
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Contents: Issue 3, 2020Изображение обложки

Marketing

Cherenkov V. I., Karpova S. V., Tanichev A. V. Branding and modification of consumer behavior during the cardinal transformation of economy. Summary >>

Studies of Contemporary Markets

Malchenko Yu. A. From digital divide to consumer adoption of smart city solutions: A systematic literature review and bibliometric analysis. Summary >>

Human Resource Management

Kalabina E. G., Belyak O. Yu. Cross-functional teams as an instrument for the development of company’s knowledge potential. Summary >>

Public Administration

Berezinets I. V., Sokolova E. V. Transportation system and the city: What the urban transport reform should be. Summary >>

Mukhametov R. S., Sivkova N. I. Assessment of brand attractiveness of the city of Yekaterinburg based on “The brand box model”. Summary >>

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Released: Issue 4, 2020
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