Contents: Issue 2, 2019

Marketing

Cherenkov V. I., Vereteno A. A. Brand and branding: Issues of theory and representation. Summary >>

Berezka S. M., Sheresheva M. Yu. Neurophysiological methods to study consumer perceptions of television advertising content. Summary >>

Kitaev A. E., Mironova I. I. Smart home market in Russia: An empirical study of consumer preferences. Summary >>

Entrepreneurship

Karpinskaia E. O., Shirokova G. V. Entrepreneurial leadership: Approaches to definition and main research directions. Summary >>

General and Strategic Management

Blagov E. Yu., Shcherban S. A. Managing organizational forgetting: The case of Russian machine anufacturing companies. Summary >>

Issues in Business Education

Gladkikh I. V., Zamulin A. L., Starov S. A. Do modern students need traditional business cases? Summary >>

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