Contents: Issue 2, 2008

Marketing

Starov S. A. Brand: Definition, Essence, Evolution Summary >>

Novatorov E. V. A Comparative Analysis of Approaches to Conceptualize Theory of Services Marketing Summary >>

General and Strategic Management

Belyakov V. G. The Closed Joint Stock Company and Limited Liability Company — Two Forms of Conducting Business: Experience of Comparative Analysis Summary >>

Human Resource Management

Platonov Yu. P., Kucherov D. G. The Conception of International Human Resource Management: Analysis of Basic Approaches Summary >>

Public Administration

Ivanov A. E. The Enhancement of the Public Procurement Regulation in the Russian Federation Summary >>

Practice of Management

Ovcharov A. O. Risk-Management in the Sphere of the Tourist Services Summary >>

Ananiev I. V., Serova E. G. The Areas of IDEF0 Notation Effective Application for Tasks of Business-Processes Description Summary >>

Problems of Education

Shirokova G. V. Ounce — The Measure of the Present: The Future of Tea Company «Untsiya» (Case-Study) Summary >>

Information about authors

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