Contents: Issue 4, 2003

Marketing

Kouchtch S. P. Comparative Analysis of the Main Approaches to the Theory of Relationship Marketing Summary >>

Starov S. A. Creation and Developing of Private Brands for Food Retailers of Modern Russia Summary >>

General and Strategic Management

Golyakov S. M. Business Planning in Small and Middle Enterprises Summary >>

Krasnikova T. S. Adhocratic Organization: Genesis of the Notion and Basic Ideas Summary >>

Financial Management

Kovalev V. V. Earnings: Concepts and Types Summary >>

Ilina Y. B., Romanyuk E. I. Russian Mutual Funds’Performance Specifics and Evaluation (Managing Company AVK «Dvortsovaya Ploshad» Mutual Funds Experience) Summary >>

Classics of Strategic Management Theory

Teece D. J., Pisano G., Shuen A. Dynamic Capabilities and Strategic Management Summary >>

Collis D. J., Montgomery C. A. Competing on Resources: Strategy in the 1990s Summary >>

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